More than ever, ‘what we stand for’ as businesses and as consumers, matters.

We are increasingly aware of not only the products and services we create or consume, but of how and where they are made, what are the environmental and human impacts, and where are profits and agendas directed.

MUTU exists to help women find empowerment, strength, and self-love where they may have previously experienced a lack of control, of not being heard, of body shame or limitations. We support and promote the work of a number of women’s empowerment causes, always charities without political or religious affiliation or agenda, always focused on women’s and girls’ empowerment.

We’re Feminists

We’re Feminists. We believe that every woman has the right to use her voice, to decide what happens or doesn’t happen to her body, and to pursue her full potential. We believe women and men should work together to actively remove the barriers, hostility and legal or cultural biases that hold women back.

Here are some of the charities we support.

Hamlin Fistula

In 2015 I visited Ethiopia with my family to see first hand the incredible work of Hamlin Fistula. I had experienced massive postpartum hemorrhage with both my babies and learned about fistula realizing that if it weren’t for the sheer luck and privilege of giving birth in the UK with full medical care, this could have been me. Offering pioneering and life-changing surgery, full aftercare and physical therapy, right through to subsequent safe births, life and business skills… Hamlin delivers true empowerment for women and MUTU is proud to have supported their work.


Extraordinary teenager Bimini Love of Streetcramps continues to inspire us with her beautifully simple and yet revolutionary act of restoring dignity to homeless women. We take the simplest things for granted – soap, sanitary pads and tampons, pain relief, even clean water when we’re on our period. Follow Bimini on Twitter and help spread her work, she’s all kinds of awesome.

Donating a % of Profits

This year we turned our focus to women’s equality and economic empowerment globally, through supporting new charities and committing 5% of profits to be donated. When girls and women are empowered, everyone wins. “When you lift up women, you lift up humanity” (Melinda Gates, in ‘The Moment of Lift’).

Microloan Foundation

I am actively involved in fundraising for Microloan Foundation, working to help women break the cycle of poverty in Africa by providing training and microfinance. As women become self-sufficient for their daily needs, over time the money they earn helps to provide food security, better housing, access to healthcare, and education for their children. MF works exclusively with women because when a woman increases her income, all her dependents benefit, improving their accommodation, nutrition, health, and education.

Women are more likely to pay back their loans, and through Microloan Foundation they also have a collective responsibility to ensure repayments are made. With up to 99% of loans repaid, the money is used to help even more women start a business. A small investment goes on working time and time again.

Equality Now

We also actively support Equality Now, joining their fight for ‘A just world for women and girls’. Equality Now brings together an international network of lawyers, activists, and supporters to use the law and hold governments responsible for ending legal inequality, sex trafficking, sexual violence and harmful practices, such as female genital mutilation (FGM) and child marriage.

Equality Now has helped create the legal and political changes that have made women’s rights an integral part of human rights.

Our commitment

Our brand is trusted by women around the world, and we take that trust and responsibility of integrity very seriously. Women’s dignity and equality, ensuring their voices and choices are heard and respected, are central to our business mission. 

If the work of these charities inspires you, please click the links to find out more and take action or donate as feels good for you.

I’d love to hear how your corporate voice evolves and how you navigate the ‘political’ profile of what you do in the world!